Product, UX & Service Designer

Paulo Branco

Sydney-based

13+ years in digital design

Paulo Branco
  • Mastercard
  • Macquarie Group
  • Reserve Bank of Australia
  • Australian Government
  • Sydney Water
  • Great Southern Bank

About

Uncovering and designing useful solutions for a complex digital world. I turn user insight and business requirements into balanced, human-centred solutions that deliver results.

Through continuous cross-functional collaboration, stakeholder engagement and a pragmatic systems-thinking approach, I create usable and scalable digital solutions that delight users while aligning with business goals and strategy.

Selected Work

Utilities

Sydney Water

Redesigned a critical utility service end to end, from customer self-service to backend case processing.

Sydney Water services experience shown across mobile and desktop
Finance

Great Southern Bank

Reworking home-loan and banking journeys to reduce friction and lift conversion.

Abstract double-diamond research process illustration for the Great Southern Bank case study

Skills and Knowledge

UX Design
Product Design
Service Design
Top Skill

From Colleagues

Paulo brings professionalism and excellence to everything he does. He works seamlessly with any design team, can break down complex problems easily...and can produce outstanding prototypes in record time like no-one else! Paulo is a brilliant CX and UX designer who truly understands the craft and how to add meaningful value to both customers and business.

Natasha GouldNatasha GouldProduct and Marketing Leader | Customer Experience

Paulo is one of those rare designers who makes everyone around him better. He sits in the top 1% of design talent in Sydney. He's the kind of person who brings a room to alignment without forcing it, through clear thinking, considered communication, and a genuine care for outcomes. Any team would be fortunate to have him. He's not just an exceptional designer. He's an exceptional person.

Paul MaherPaul MaherDesign System Lead | UX Designer

Paulo is a natural problem solver always seeking solutions that creatively balance the needs of the end user whilst delivering business value and paying close attention to detail. His sound solutions to design problems always acknowledge the nature and context of use, whilst also addressing limitations of use and/or digital platforms. Paulo's empathetic approach ensured he developed strong working relationships, fostering a collaborative team culture that is essential for design leadership.

Teale ShapcottTeale ShapcottProduct & Strategy Leader | AI-Driven Student Online Safety

Open to conversations

Let’s talk.

Product, UX and Service Design roles, interesting problems to solve, or just a conversation about the craft: if there’s a fit, I’d like to hear from you.