Shoot a Hoop
Record every drill with just a tap and turn every shot into insight.
Product, UX & Service Designer
Sydney-based
13+ years in digital design







Uncovering and designing useful solutions for a complex digital world. I turn user insight and business requirements into balanced, human-centred solutions that deliver results.
Through continuous cross-functional collaboration, stakeholder engagement and a pragmatic systems-thinking approach, I create usable and scalable digital solutions that delight users while aligning with business goals and strategy.
Record every drill with just a tap and turn every shot into insight.


Paulo brings professionalism and excellence to everything he does. He works seamlessly with any design team, can break down complex problems easily...and can produce outstanding prototypes in record time like no-one else! Paulo is a brilliant CX and UX designer who truly understands the craft and how to add meaningful value to both customers and business.
Natasha GouldProduct and Marketing Leader | Customer ExperiencePaulo is one of those rare designers who makes everyone around him better. He sits in the top 1% of design talent in Sydney. He's the kind of person who brings a room to alignment without forcing it, through clear thinking, considered communication, and a genuine care for outcomes. Any team would be fortunate to have him. He's not just an exceptional designer. He's an exceptional person.
Paul MaherDesign System Lead | UX DesignerPaulo is a natural problem solver always seeking solutions that creatively balance the needs of the end user whilst delivering business value and paying close attention to detail. His sound solutions to design problems always acknowledge the nature and context of use, whilst also addressing limitations of use and/or digital platforms. Paulo's empathetic approach ensured he developed strong working relationships, fostering a collaborative team culture that is essential for design leadership.
Teale ShapcottProduct & Strategy Leader | AI-Driven Student Online SafetyOpen to conversations
Product, UX and Service Design roles, interesting problems to solve, or just a conversation about the craft: if there’s a fit, I’d like to hear from you.