Paulo Branco
01/10
Start
DAFF
Macquarie
Mastercard
AUSTRAC
GSB (CUA)
Sydney Water
RBA
Sydney Water
Fuji Xerox
Early career
Paulo Branco

From government transformation
to global fintech innovation

Turning complex problems into human-centred experiences

Finance
Innovation
Government
Utilities
13+
years in Product,
UX & Service Design
4
main industries
SCROLL
Government
DAFF

Department of Agriculture

Lead UX Designer · Contract
Jul 2024 — Jun 2026

Modernising how Australia protects its borders.

Design lead for the STEPS program, a multimillion-dollar national transformation of cargo clearance, helping reduce biosecurity risks and protect Australia's environment.

Design leadership
Leading UX direction across a distributed national team of 6 designers.
Frontline research
Partnering with Biosecurity Officers to translate operational needs into modern interfaces.
Delivery
Defining MVP scope with Product Owners and taking solutions through implementation.
Finance
Macquarie

Macquarie Group

Lead UX Designer · Contract
Aug 2022 — Jul 2024 · 2 years

Stronger security. Better banking UX.

Led UX across Macquarie Authenticator and MFA experiences in the cybersecurity and mobile squad taking work from research and experimentation through to production release.

Adoption uplift
Increased MFA adoption and reduced abandoned installations.
Customer impact
Strengthened security for thousands of Macquarie customers.
Design leadership
Represented the Mobile team in the Design Community of Practice.
Innovation
Finance
Mastercard

Mastercard Digital Labs

Lead UX Designer · Contract
Jul 2021 — Aug 2022 · 13 months

Global co-innovation from concept to launch.

Labs as a Service combines design thinking, UX and rapid prototyping to help tier-1 clients move from idea to market across finance, retail, aviation, telco and fintech.

Global clients
Partnered with tier-1 clients across five industries worldwide.
Rapid prototyping
Produced high-fidelity interactive prototypes to de-risk executive decisions.
Executive alignment
Created pitch-style narratives that moved ideas into build-ready direction.
Government
AUSTRAC

AUSTRAC

Lead UX · Acting Delivery Manager
Jul 2019 — Jul 2021 · 2 years

Fighting financial crime. Designed for investigators.

UX lead on a federal transformation delivering a modern investigations and case management platform on Pega, also stepping into acting Delivery Manager.

Case management
Shaped end-to-end workflows, IA and interaction patterns within Pega Case Management.
Delivery leadership
Ran PI planning, vendor management and cross-agency connections with DHA.
Capability uplift
Delivered agile and change management training across the agency.
Finance
GSB (CUA)

Great Southern Bank

Senior UX Designer · Permanent
Sep 2017 — Jun 2019 · 1 yr 8 mo

Rethinking home loans for the digital age.

Led UX across the bank's core product journeys, deposits and home loans, identifying friction and lifting conversion through research, analytics and A/B testing.

Home loans
Simplified and accelerated the home-loan application experience.
Service design
Research and conceptualisation tackling cross-functional problems end-to-end.
Utilities
Sydney Water

Sydney Water

Senior UX Designer · Contract
Nov 2016 — Sep 2017 · 11 months

Invited back. Tap In, launched on time.

Delivered UX for Sydney Water Tap In, a new case management offering launched to a non-negotiable release date. Led end-to-end design across customer-facing and internal staff experiences in parallel.

End-to-end delivery
Designed customer and staff experiences in parallel to a hard launch date.
Agency management
Managed a visual design agency for consistent UI quality and scalable patterns.
Finance
Government
RBA

Reserve Bank of Australia

Lead UX · Contract
Nov 2015 — Nov 2016 · 1 year

Modernising the Reserve Bank of Australia Core Banking System.

Led UX across ROBAS, a major RBA modernisation program and contributed to Osko/NPP, supporting Australia's shift to real-time payments.

Four squads
Oversaw UX/UI consistency across four scrum teams on critical banking apps.
Design system
Designed and managed a responsive style guide of scalable patterns.
Utilities
Sydney Water

Sydney Water

Senior UX/UI Designer · Contract
Jan 2015 — Nov 2015 · 11 months

Digital services for hundreds of thousands.

Led the responsive mobile redesign of a platform used monthly by hundreds of thousands of Sydneysiders, working within existing architecture and WCAG accessibility constraints.

Responsive redesign
Mobile-first transformation within existing architecture and WCAG constraints.
Research-led
Qualitative and quantitative research to validate and prioritise mobile road map improvements.
Innovation
Fuji Xerox

Fuji Xerox DMS

UI/UX Designer · Permanent
Jun 2013 — Jan 2015 · 1.5 years

R&D roots. Research-led design.

R&D environment designing customer-facing solutions for major Australian institutions. Early exposure to case management workflows combined with hands-on prototyping.

Research-led
Personas and flows informed by survey insights and business requirements.
Engineering craft
Close collaboration including design guidance for implementation.
Early Career · 2002 – 2013

Eleven years
of technical foundation.

Web design and front-end development across creative agencies, retail and higher education — a technical foundation that continues to strengthen every design-to-build handoff today.

info@greatux.design